Facebook vs Instagram by the numbers
Facebook Vs Instagram Marketing Facebook’s head start might have had an advantage in terms of user base and popularity; Instagram’s growth has been substantial and continues to go up. Here are some stats.
- 38 billion monthly active users
- 40%of consumers watch the most videos on Facebook
- 65 million small businesses have Facebook Pages
- 74%of marketers use Facebook more as part of their brand’s social strategy
- 1 billion monthly active users
- 500 million daily active Instagram Stories users worldwide
- 68%of Instagram users visit the platform daily
- 65%of marketers plan to use Instagram more as part of their brand’s social strategy
Facebook might have larger numbers, but Instagram’s stats are impressive, particularly in engagement. Instagram is a platform that thrives on users being able to engage with the visual content brands share.
On the other hand, those vast numbers from Facebook have made it so that small businesses feel obligated to start a Facebook Page even if they don’t necessarily plan to be active. Facebook has cemented itself as a staple in the social media marketing world
Facebook vs. Instagram: Audience Demographics
The following graphics will inform you of crucial audience demographics between both platforms to ultimately help you create your strategy.
One of the differences is that Instagram’s younger user base. According to the data, the larger group of active users is more youthful, while older age ranges aren’t dynamic. A majority of Instagram users are under 30, and many are in their teens. Part of the shift likely has to do with the younger consumers’ desire to be onto the next trend pretty quickly. We’re starting to see new social networks pop up a lot quicker these days. This difference in audience provides an excellent opportunity for companies trying to reach a younger demographic.
Let’s not discount the older audience. An advantage of being a popular social network for older consumers is that the users have higher incomes. Depending on what products or services your company offers, this could be extremely advantageous. For instance, an investment firm might have much more success on Facebook than they would on Instagram.